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The Platform

Deep regulatory intelligence, without the consultancy invoice.

Most founders in regulated markets do one of three things: pay a consultant £5,000 for a ten-minute answer, lose hours down a regulatory rabbit hole, or wing it and hope nothing bites them. MAVRYX replaces all three.

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Why It Exists

Operating blind has consequences.

Market bans. Product recalls. Enforcement action. The kind of damage to a brand that takes years to recover from, and 87% of cosmetic products were hit by a single ingredient change between 2023 and 2024.

The regulations are public. The knowledge to navigate them isn't. MAVRYX is a curated, cited, constantly-updated regulatory knowledge base, maintained by real researchers and delivered through a conversational interface personalised to your markets and products.

The Six Pillars

Every tool you need, in one assistant.

Open each capability to see what's inside.

Q&ARegulatory Q&AAsk anything. Cited to source.+
Every question you've been afraid to pay a consultant to answer.
  • Cited to the source regulation, article and annex
  • Arcus interpretations clearly flagged as such
  • Structured answers in seconds, not weeks
INGIngredient Status CheckerBanned, restricted, or fine?+
Search by name, CAS number or INCI, the full picture, not a yes/no lookup.
  • EU-wide status plus member-state deviations
  • Max concentration limits by product type
  • Conditions of use per market
HZNHorizon ScanningKnow what's changing before it changes.+
Regulatory developments across your chosen markets, in one clean feed.
  • Linked directly to the official source
  • Personalised to the markets you sell into
  • No noise, no irrelevant updates
CALCompliance CalendarNever miss a deadline again.+
The brands that survive enforcement waves are the ones who knew the deadlines.
  • Submission windows and transition periods
  • Enforcement dates for your target markets
  • Filtered to what actually matters
NWSIndustry NewsStay sharp. Stay current.+
A curated news tab for your sector across Europe.
  • Curated for cosmetics brands across Europe
  • The context that sharpens everything else
  • One reference point for market movement
EXPAsk the ExpertWhen the AI isn't enough.+
Some questions are too complex or too high-stakes for any automated system.
  • One-click escalation to the Arcus team
  • Not a workaround, a feature
  • Self-serve becomes expert support, seamlessly
Common Questions

What founders ask before they join.

?Is this legal advice?+
No. MAVRYX does not replace qualified legal advice for high-stakes decisions. For the daily questions, ingredient checks and deadline tracking, it replaces the guess, the delay and the expensive consultant call.
?Which markets are covered?+
The UK and EU, with member-state detail. Choose the markets you sell into, or plan to, and everything filters to them.
?Is this just for cosmetics?+
Yes. MAVRYX is built deep on cosmetics regulation rather than shallow across every industry. One focus, one subscription, personalised to your markets.
?How much is it?+
£95/month, billed annually. No setup fees, no hidden costs, cancel anytime. One price, one user, everything included.
Begin your regulatory journey

Ask your first question in five minutes.

Join the beta and put a cited, structured regulatory answer at your fingertips, at a price that makes sense for founders.

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